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Saints receive approval to change stadium name to Caesars Superdome as they finalize partnership

Superdome.jpg
Chris Graythen / Staff

It feels like it was just yesterday when the NFL shut down a fantasy football convention in Dallas because it considers it too similar to gambling. Fast forward a few short years and the league has fully embraced gambling and the billions in potential revenue it’s set to infuse into the league, to the point where the New Orleans Saints have now been allowed to enter a partnership that will eventually see Mercedes-Benz Superdome — an arena that currently shares a sponsor with the hated Atlanta Falcons — change its name to one of the most recognizable gambling venues in all the world: Caesars Palace in Las Vegas.

Caesars, already an official casino partner with the NFL, received approval on Thursday to move forward with labeling the Saints stadium as “Caesars Superdome,” per Greg Hilburn of USA Today. The Louisiana state legislature’s Joint Budget Committee approved a 20-year contract on the new stadium name.

“This approval was a procedural step in securing the naming rights,” the team said in an official statement, via Mike Triplett of ESPN. “…And now we move to finalize our partnership agreement. Once that is official, we will have a formal announcement.”

Known as Mercedes-Benz Superdome for the past decade, the contract with the German auto manufacturer expired this week — opening the door for months of negotiations with Caesars to finally bear fruit.

And with the Saints owning naming rights, they’ll be the beneficiary of the funds directly provided by Caesars from the sponsorship, with the team making it clear they’ll use the monies to begin needed improvements on the Superdome. It’s quite the turnaround for a league that once dropped the hammer on any and all within it who attempted to brush elbows with the world of gambling.

But, in 2021 and beyond, the NFL is pushing all of its chips to the center of the table.

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